A Fashion Week Story

October 19, 2018




                                                                         | ENGLISH |


Before going any further you must know that this is my dearest project so far, I’ve worked for so long just to make it not perfect, but true. I’ve written and deleted hundreds of times, just to find the right way to express my feelings. This is why it came out so late. I truly hope you enjoy it.


This is not your usual Fashion Week related article:


A Fashion Week Story

by  Elena Pop



    Weeks of preparation, seeking for collaborations, haunting the right dress, the trendy shoes, that lovely skirt you saw months ago, wishing you had bought it back then so you wouldn’t be running from one place to another trying to find that specific one missing piece, oh and accessories! Don’t forget about the accessories, they really make the difference.


     Find the right detail and create an outstanding outfit, you’re going to a fashion week, remember you need to stand out. Hours spent in front of the bathroom mirror, doing your hair, trying new hairstyles, thinking of getting a new look, changing your mind about it, then again. Applying make up you probably would never wear on a normal day. Trying to recreate someone’s beauty tutorial you saw on YouTube, remembering you are not a make up gurú and would never become one. !


Rush. Excitement. Stress. Passion. Happiness. Work. Work. Work.


Then you remember, this is supposed to be passion, you should be being yourself. You don’t have to recreate anything, you’re going to fashion week because you deserve it for being you.


There is such a fine line between passion and consumption, especially in this field. Let me explain...

This is where the story truly begins:


Fashion Week overall means work, weather you are a designer, stylist, event organizer, blogger, journalist , photographer, whatever. Fashion Week is investment financially but also physically and psychologically. 


Now, the difference for everyone comes with what they're supposed to be doing. 


Some may only sleep for 4-5 hours a night during fashion week time because of the last minute details they still have left to arrange.


Some may enjoy a normal 8-hours-long sleep during night, not worrying about what’s coming next. Those, in general, are the big names in the industry. They have an entire team working on every detail for them - Now, the thing is: some of them worked their way to the top and some simply got lucky to be there, that’s fate.


On the other hand, some people may not sleep at all. This specific category is for those trying to build up their names in the industry all by themselves. Those who don’t have enough connections to make a living out of their dream, those who are still learning how to keep up with this crazy world they want to get in.


Fashion Week means pinched toes, no lunch breaks, headaches, bleeding toes from fancy shoes, hours spent to get dressed, fittings, photo-shootings, video-shootings, projects, editing, posting on time, deadlines and many more.


All this work could be easily simplified if you would do all the “online part” during social events, where you’re attention is not necessarily needed but your presence is. Yeah, that might work out for somebody who’s name is already “out there”. On the other hand, for someone building an image, those are the most important parts: socializing, meeting people, creating friendships, partnerships possibilities, all in order to make their dream come true: getting “a red cent” by doing what you love. Those would prefer to stay up late at night creating content in order to be present where they need most.


Fashion Weeks are always fun, as long as there is passion. It took me 4 Fashion Week seasons to realize that this industry moves so fast that it may consume one’s soul out. The pressure of always exposing a certain image of yourself, to be on the good side of the spotlight in order to make a living, really makes me wonder if “living the dream” is worth damaging the health. Because trust me, it is not a healthy lifestyle.


Don’t get me wrong, I love fashion week, fashion in general, it opened up so many opportunities to me that I would have never dreamed of, but what I try to do is to put out there its dark side too. The side nobody speaks about. It’s not all glam and fancy events with famous people, it’s hard work and sacrifices more than anything. This is what I want people to understand.


After all I’ve experienced so far I came to this conclusion: As long as it remains a passion for me, the fashion industry is the way to go. I would be more than happy if I get to live from doing what I love most, but under no circumstances I plan to let it consume me as a human being. I’m still here, as a person, not only online, I want to live the moments I decide not to share with my community. I would never want to lose myself just to keep the image someone expects from me.


This world might be hard to understand but those who do, know that this is not for everybody.


I do plan to continue to do what I love for as long as it makes me happy. I will forever be honest about it.



                                                                        | ROMANIAN |


Inainte de a incepe, trebuie sa stiti ca acesta este cel mai drag proiect facut de mine pana in momentul actual, am lucrat mult la el, nu pentru a-l face perfect, ci pentru a-l face real. Am scris si rescris de sute de ori, doar pentru ca nu gaseam modul potrivit de a-mi exprima sentimentele cu adevarat. De aceea ajunge sa fie postat atat de tarziu. Sper sa va bucurati de realitatea mesajului meu.

Acesta nu este un articolul obisnuit despre un Fashion Week:

Povestea unui Fashion Week

    Saptamani de pregatire: cauti colaborari, rochia potrivita, pantofii in trend, iti amintesti de acea fusta frumoasa pe care ai vazut-o cu luni în urma in magazin si te gandesti oare de ce nu ai luat-o la momentul potrivit? Oh și accesorii! Nu uita accesoriile, ele fac cu adevarat diferenta.

     Atentie la detaliile necesare pentu a prezenta o imagine remarcabila, pana la urma e saptamana modei, nu-i asa? Ore petrecute în fata oglinzii din baie, incercand diferite coafuri, luand in considerare o schimbare de look. Incearca machiaje cu totul si cu totul extraagante pe care nu le-ai purta sub nicio forma in viata de zi cu zi. Recreaza tutoriale de Youtube si dupa adu-ti aminte ca tu nu esti de fapt asa!

Graba. Entuziasm. Stres. Pasiune. Fericire. Munca. Munca. Si iar munca.

   Iti amintesti ca tot ce se intampla acum a inceput ca o pasiune si ca asa ar trebui sa ramana, ar trebui sa ramai tu. Nu trebuie sa recreezi nimic, sa nu "te iei" dupa nimeni. Ai ajuns pana aici pentru ca ai fost mereu tu, de ce sa te schimbi acum?

Exista o linie atat de fina intre ceea ce te pasioneaza si ceea ce te consuma, mai ales in domeniul modei. Sa va explic la ce fac referire...

Aici incepe povestea cu adevarat:

Saptamana Modei inseamna munca, indiferent de meserie, e munca pentru un designer, stilist, organizator de evenimente, blogger, jurnalist, fotograf, etc. Un Fashion Week este o investitie financiara, dar si fizica si psihica.

Acum, diferenta apare in functie de responsabilitati.

Unii dorm doar 4-5 ore pe noapte in timpul acestei saptamani, pentru ca inca au sute de detalii de pus la punct inainte de un singur show.

Unii se pot bucura de un somn normal de 8 ore, nefiind stresati de organizare. Acestia, in general, sunt oamenii mari din industrie. Cei care au o intreaga echipa cu care lucreaza in spate, care au grija ca fiecare detaliu sa fie pus a punct. Aici intalnim doua tipuri de persoane: cei care si-au cladit succesul si cei care au avut noroc.

Pe de alta parte, altii abia reusesc sa se bucure de putin somn. Aceasta categorie este a celor care încearca sa-si "construiasca" renumele in industrie. Cei care nu au conexiuni suficiente pentru a face bani din visul lor, cei care inca invata sa tina pasul cu aceasta lume in care doresc sa patrunda.

Saptamana modei inseamna bataturi in talpi, "nu-tu" pauze de masa, dureri de cap, sangerari la picioare provocate de papuci, ore petrecute in fata oglinzii, fitinguri, fotografii, filmari, proiecte, editare, postare la timp, termene si multe altele.

Toate aceste lucruri ar putea fi facute mai usor daca s-ar gasi un eveniment dedicat special "lumii virtuale". Iar de cele ai multe ori, evenimentele sociale sunt cele sacrificate in acest sens; Adica acolo unde se presupune ca lumea socializeaza, aceasta se ocupa de profilul de Instagram, Facebook sau ce mai au. Asta in cazul in care nu sunt suficient de cunoscuti pentru a-si permite sa intarzi cu postarile. Pentru cineva care inca isi creaza o imagine, aceasta categorie de evenimente sunt cele mai importante pentru: socializarea, legarea prieteniilor, posibilitati de parteneriat, toate acestea pentru a-si face visul sa devina realitate. Aceste persoane sunt cele care prefera sa isi petreaca noptile editand pentru a tine pasul cu ce se intampla in jurul lor pe timpul zilei.

Fashion Weeks sunt intotdeauna distractive, atata timp cat exista pasiune. Mi-a trebuit 4 sezoane pentru a realiza cat de extenuanta este aceasta industrie, daca nu esti atent poate sa ajunga sa te consume ca fiinta umana. Presiunea de a expune intotdeauna o imagine asteptata de public, sa fi mereu pe partea buna a reflectoarelor, chiar ma face sa ma intreb daca "living the dream" merita sa dauneze sanatatea. Deoarece credeti-ma, industria nu prevede un stil de viata sanatos.

Nu ma intelegeti gresit, imi place saptamana modei, moda în general, mi-a deschis atatea oportunitati pe care nu mi-as fi imaginat vreodata, dar ceea ce incerc sa expun este si partea ei întunecata. Partea despre care nimeni nu vorbeste si nimeni, inafara de cei implicati, nu o conoaste. Lumea trebuie sa inceteze sa mai considere acest domeniu o fantezie, o perfectiune, la fel ca si in oricare alt domeniu regasim munca si sacrificii mai mult decât orice. Asta vreau ca oamenii sa inteleaga.


Abordarea pe care o am, face referire nu numai la persoana mea, ci si persoane mari din industrie care prefera sa afirme aceste lucruri, in mod anonim.

Dupa tot ce am experimentat pana acum, am ajuns la concluzia ca: Atata timp cat moda ramane o pasiune pentru mine,  aceasta industrie este cea pe care vreau sa o urmez. As fi mai mult decat fericita daca as ajunge sa traiesc din asta, dar in niciun caz nu intentionez sa imi las latura umana sa se consume. Suntem oameni, nu traim doar in viata virtuala ci si in cea reala. Intentionez sa fac ceea ce iubesc atata timp cat inca ma face fericita. Si sa fiu sincera.



                                                                           | SPANISH |



Coming soon.

















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